Not a traditional agency. A different way to grow.
The Luxury Hospitality Collective.
UR Social Club (URSC) is a modern collective connecting luxury hospitality brands with independent consultants, embedded commercial expertise, and the relationships that drive growth.
Our Approach
Traditional representation firms manage large portfolios: dozens of properties, divided across teams, presented under the rep company's banner. We built UR Social Club to work the opposite way.
Your consultant doesn't represent you. They become you.
Our independent consultants, or as we call them, Connectors, each serve as a fractional account director for a select handful of brands. That focus gives them the bandwidth to integrate closely with your property team. At trade shows, in advisor meetings, on sales calls, and at every client engagement, they present as part of your brand.
Your business card. Your story. Your standards. Behind every Connector stands the collective: shared market intelligence, advisor databases, program access, and trade relationships built across the US luxury travel landscape.
We complement your existing representation partners rather than replace them.
NIHI SUMBA
Whether you represent a luxury brand or operate as an independent consultant, we'd love to hear from you.
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